THRU-PUT
Achieve More Exciting Goals
Digital Marketing Intern
KEEP SCROLING
Situation
Thru-Put, a B2B management solutions provider, sought to modernise its brand image and build credibility in a competitive digital space. With a niche target audience in logistics and process optimisation, their goal was to simplify complex solutions through clear communication. Worked under IITian mentor Manoj Aggarwal.
Task
Managing digital programs for corporate clients like EATON, streamlining business processes. Developing content for the company website, like blogs, videos, images, podcasts and case studies. Conducting A/B testing to later implement an automated email marketing system.
Approach
I crafted a digital strategy that transformed technical services into compelling stories highlighting real-world impact, client success, and innovation. By revamping their online course content and building a streamlined social presence, we boosted visibility, strengthened trust, and positioned Thru-Put as a forward-thinking industry player.
Results
Improved client engagement by implementing targeted educational content. Increased efficiency in client communications with automated email systems.
Website and Search
Engine Optimisation
Website
Reorganised navigation architecture (Offerings, Literature, Community, About Us) to improve user flow and make key services more accessible to decision-makers.
Optimised on-page content with clearer value propositions, structured headings, and keyword-aligned metadata to strengthen search visibility within the management consulting space.
Enhanced clarity of service communication by simplifying technical explanations while preserving strategic depth and credibility.
The result was a more authoritative, streamlined, and executive-ready digital experience that supports credibility, lead generation, and long-term brand trust.
Email and
Content Marketing
Due to the very old nature of the internship, access to automated email campaigns for online programs is unavailable.
COMPLETE
Work Portfolio
