KENKRE FC
"Mumbaikars"
Media Intern
KEEP SCROLING
Situation
A professional football club aiming to strengthen its online presence and connect more deeply with its fanbase through engaging digital storytelling.
Task
I was responsible for boosting the club’s visibility, strengthening online fan engagement, and creating digital campaigns to highlight matches, players, and academy initiatives.
Approach
Crafted and executed a targeted digital marketing strategy focused on community engagement, content creation, and promotional outreach. Leveraged real-time match content, player highlights, and interactive social campaigns to drive visibility and increase fan loyalty.
Results
-
Increased overall reach by 330,000+ impressions across platforms during my internship.
-
Boosted engagement rates significantly through video highlight content and interactive posts.
-
Strengthened the club’s online brand identity and built stronger connections between the players and fans.
142K
180K
330K
6.1K
79.6%
REFLECTIONS
Overview
3
Months of Internship
During this three-month course, I had the opportunity to learn a great deal, primarily about paid media, budget allocation, manual bidding, and precision.
6.1K
Content Interactions
Achieved over 190% content interaction engagement over the previous tenure, about 6,100 people engaed.
60+
Academy Signups
Raised up to 90 new leads with more than 60 + academy sign-ups from paid media marketing.
Website and Search
Engine Optimisation
Website
Revamped the official Kenkre FC website with sharper visuals, structured content flow, and conversion-focused layout updates.
Optimised match reports, player profiles, and club history pages with SEO-friendly metadata, improved internal linking, and keyword refinement to increase discoverability.
Compressed media files and streamlined backend elements to improve page speed, mobile responsiveness, and user experience.
Every update strengthened the club’s digital presence, improved accessibility, and positioned Kenkre FC as a professionally managed, fan-first football brand online.
Paid and Social
Media Marketing
Media Creatives
LinkedIn
Led Kenkre FC’s LinkedIn presence, positioning the club as a professionally managed sporting brand through structured content strategy and stakeholder-focused communication.
X
Directed Kenkre FC’s X communication strategy, aligning live updates and performance narratives with the club’s evolving digital brand identity.
330K
DROVE TOTAL REACH ON FACEBOOK
180K
IMPRESSIONS FROM PAID ADVERTISING
170%
BOOSTED ORGANIC ENGAGEMENT
Email and
Content Marketing
During my three-month tenure with Kenkre FC,
I did not have the opportunity to execute any email marketing campaigns, as the club did not have an established email marketing setup at the time.
COMPLETE
Work Portfolio
