KENKRE FC
"Mumbaikars"
Media Intern
KEEP SCROLING
Situation
A professional football club aiming to strengthen its online presence and connect more deeply with its fanbase through engaging digital storytelling.
Task
I was responsible for boosting the club’s visibility, strengthening online fan engagement, and creating digital campaigns to highlight matches, players, and academy initiatives.
Approach
Crafted and executed a targeted digital marketing strategy focused on community engagement, content creation, and promotional outreach. Leveraged real-time match content, player highlights, and interactive social campaigns to drive visibility and increase fan loyalty.
Results
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Increased overall reach by 330,000+ impressions across platforms during my internship.
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Boosted engagement rates significantly through video highlight content and interactive posts.
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Strengthened the club’s online brand identity and built stronger connections between the players and fans.
142K
180K
330K
6.1K
79.6%
REFLECTIONS
Overview
3
Months of Internship
During this three-month course, I had the opportunity to learn a great deal, primarily about paid media, budget allocation, manual bidding, and precision.
6.1K
Content Interactions
Achieved over 190% content interaction engagement over the previous tenure, about 6,100 people engaed.
60+
Academy Signups
Raised up to 90 new leads with more than 60 + academy sign-ups from paid media marketing.
Email and
Content Marketing
During my three-month tenure with Kenkre FC,
I did not have the opportunity to execute any email marketing campaigns, as the club did not have an established email marketing setup at the time.
COMPLETE
Work Portfolio
