SITUATION
CWN Networks wanted to strengthen its digital identity and better connect with a younger, tech-aware audience through meaningful and modern storytelling.
TASK
The goal was to launch CWN’s social presence with cohesive branding, consistent content, and a voice that aligned with the brand’s edgy, youth-centric image.
APPROACH
I led a content-forward marketing strategy, developing social media calendars, designing post templates, and crafting brand messaging that reflected CWN’s edgy, youth-centric tone. By optimising consistency and aesthetics, we turned scattered content into a cohesive digital voice that resonated across platforms.
RESULT
We built a bold, recognisable online brand that attracted consistent engagement, grew platform traction, and positioned CWN Networks as a creative-first tech voice in the digital space.
30%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN PRODUCT SALES