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AS PART OF MY MASTER'S FINAL DISSERTATION
MSc Digital Marketing

I launched and managed a digital business in a simulated online marketplace called SimBound, designed to mirror real-world marketing dynamics and strategic decision-making.

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IN TOTAL 6 ROUNDS, WE WERE ASKED TO BUILD WEB, SEA, SMM, EMAIL, ONLINE COMMUNITY AND AFFILIATE

The project task was to market tablets into the simulated marketplace of baigoo.

CREATED "TABLISH", W TAGLINE

"EMPOWER, INSPIRE, ESTABLISH."

Campaigns

SMM

Social Media Marketing, tough luck for me, one of my strongest pursuits was disabled for all rounds.

SEM Strategy

Round 2, Search Engine Marketing. From the already provided keywords performance list, choose the best specific ones to generate $23,167 profit with 582 conversions.

Data Analytics

Numbers did tell a story,
I used it with clear insights and performance tracking,

I turned data into direction and 779 decisions into £30K profit!

Website Design

Round 1, Web Design. Designed website for Tablish, to generate leads added lead capture form on all pages.

Affiliate Marketing

Round 4, Affiliate Marketing, made enough conversions but made an overall loss by overfeeding the affiliates.

Email Marketing

Round 3, Email Marketing, tested email campaigns with A/B testing to find out which email works better and why.

Brand Community

Round 5, Online Brand Community management.
I developed 3 online communities, an ESG, a marketplace, and a support community to raise 4.5K members with engagement levels of 35%

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2024 Wrapped

365 days of learning

Overall  Review

A Year of Growth

We've reached new heights together, redefining success in the industry. Let's celebrate our shared journey of growth, innovation, and impact.

45%

Growth in market share

2M+

New users

60%

Increased revenue

75%

Boost in sales

4.85/5

Customer satisfaction

CREATIVES AND AD COPIES

Redefining the Retail Experience

Client Lion and co. Apparel / Industry Fashion & Apparel / Project Category Customer Segmentation and Targeting

Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book. 

From Farm to Fork: Optimizing the Consumer Journey

Client Leafy F&B / Industry Food & Beverage / Project Category Brand Positioning and Product Development

Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book. 

Unlocking the Potential of Gen Z Consumers

Client XXXnext / Industry Technology / Project Category Consumer Behavior Analysis and Product 

Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book. 

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