NESTA TOYS
Safety, fun & learning with every toy!
Digital Marketing Intern
KEEP SCROLING
Situation
Nesta Toys set out with a simple mission: to make learning fun, safe, and hands-on for kids. In a market filled with flashy toys, they needed to stand out by connecting emotionally with parents who value purposeful play and child development.
Task
Day-to-day responsibilities include:
1. Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
2. Maintaining social media presence across all digital channels
3. Measuring and reporting the performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs)
4. Creating and maintaining online listings across e-commerce platforms (Shopify)
5. Using web analytics software to monitor the performance of client websites and make recommendations for improvement
6. Contributing to company and industry blogs and managing e-communications
Approach
I brought their story to life through engaging social media storytelling and content that spoke directly to parents. By highlighting the joy and learning behind every toy, collaborating with family-focused influencers, and encouraging real customer moments, I helped Nesta Toys build a brand community rooted in trust and play-based education.
Results
Pinterest alone impressions up by 283%. Engagements up by 282%. Outbound clicks up by 363%.
A total audience reach of 303K and an engaged audience of 12K, all from organic traction.
Instagram followers grew 25%, while Google and YouTube ads generated over 90K impressions, a 3.8% CTR, and a healthy 2.1x return on ad spend.
32%
283%
363%
25%
27%
REFLECTIONS
Overview
3
Months of Internship
Three months of hands-on digital marketing from building campaigns to managing WEB, SEO, PPC, and social media. Had the opportunity to work under IIM mentors Neha Makdey and Praful Kularkar, gaining hands-on insight into brand growth, strategy, and creative execution.
25%
Lift in followers
Achieved a 25% lift in followers within one quarter, applied a new digital community strategy that turned engagement into measurable growth and surplus revenue.
1K+
Members Engaged
Built a thriving ecosystem, 800+ Instagram followers and 500+ WhatsApp participants, all connected through weekly learning challenges, puzzles, and creative activity sheets.
Website and Search
Engine Optimisation
Website
Revamped the Shopify store with sharper titles, cleaner visuals, and SEO-friendly meta tags.
Added alt text, compressed images, and fine-tuned keywords for faster, smarter performance.
Seasonal homepage updates kept it fresh
eg. Diwali, Halloween, Christmas.
Every tweak made the site smoother, faster, and more discoverable, turning clicks into customers.
Paid and Social
Media Marketing
Media Creatives
VIDEO EDITS
Pinterest Feed
Positioned Pinterest as a discovery engine for Nesta Toys, driving 70K+ monthly visibility and 2.4K+ organic impressions through value-led product storytelling.
LinkedIn Posts
Led LinkedIn thought-leadership initiatives for Nesta Toys, amplifying sustainability messaging to strengthen brand trust across parents, educators, and partnership networks.
COMPLETE
Work Portfolio
