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SYM
SurgeYourMoney!
INDUSTRY
SYM set out to simplify personal finance for young earners navigating investments and money management for the first time.
APPROACH
I co-led the brand strategy turning complex financial concepts into clear, engaging content. From building a relatable brand voice to designing user-friendly tools, we made finance accessible, actionable, and community-driven.
SITUATION
CWN Networks wanted to strengthen its digital identity and better connect with a younger, tech-aware audience through meaningful and modern storytelling.
RESULT
SYM set out to simplify personal finance for young earners navigating investments and money management for the first time.
₹1CR+
TOTAL INVESTMENT ACROSS ALL ACCOUNTS
42%
AVERAGE RETURN ON INVESTMENT
100%
LIFETIME RETURNS IN SMALL ACCOUNTS
OTHER PROJECTS
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