Academic
Projects
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[01]
2024-25
QM Archive
[Academic Projects]
Explore my distinction level academic projects!
[02]
NOV 2024
E-CLOSET
[Entrepreneurial Bootcamp]
e-Closet, an application idea, I came up with, led a team to pitch it in an entrepreneurial bootcamp! Guess what same idea with same name is out from New York!
[03]
JAN 2025
QMVPOFHSS
[Political Campaign]
Ran for the Student Union body elections for QMSU, although I only managed to gain about 250 votes, but won a lot of hearts!
[04]
APRIL 2025
QMBOOTCAMP
[Paid Media Campaign]
In this queen mary bootcamp, we developed working paid media campaigns for Represent Clo from scratch using only AI tools like SimilarWeb, GA4, and Perplexity.ai , Flair.ai. etc.
[05]
JUN 2025
AM-MAAI SIG
[Analytics Hack-a-thon]
The challenge? working with real-world data from Cerebra (Charity), a charity dedicated to supporting children with brain conditions. We built predictive models, explored donor behaviour, and identified clusters to help Cerebra make better fundraising decisions.
[06]
JUL 2025
SBM X PRACTERA
[B2B Marketing Proposal]
The brief? Help a mission-driven B2B startup revamp their digital marketing strategy.
The challenge? Do it with heart, hustle, and zero ad budget.
The result? A full-stack strategy deck, a unified voice, and one proud presentation!
FFU
[Web Design, Blogsite]
Launched a niche football brand blending blog content, a custom website, Google Ads Search, and Facebook Ads with influencer marketing. From keyword-driven campaigns and ad extensions to community-focused posts and fitness influencer strategies, FFU demonstrated how multi-channel digital marketing can spark fan engagement and drive product interest in football culture.
[07]
NOV 2023
[08]
NOV 2023
AMP Digital
[Paid Media Campaign]
Designed and executed a full-funnel Google Display strategy blending TOFU awareness with BOFU remarketing. From audience targeting and creative testing to budget optimization and KPI tracking, this campaign delivered measurable reach, stronger engagement, and cost-efficient leads—proving how data-driven design and smart bidding fuel real marketing impact.
[09]
2019-22
DY Archive
[Academic Projects]
Explore my academic projects on International Business!