What they do
WHAT IS CEREBRA?
A national UK charity that helps children with brain conditions (like autism, ADHD, and cerebral palsy) and their families.
CEREBRA'S VISION
Every family that includes a child with a brain condition will have the chance to discover a better life together.
CEREBRA'S MISSION
To listen to families that include children with brain conditions. Cerebra uses what they say to inspire the best research and innovation. Then they help them put the knowledge into practice so the children can discover a better life together.
ACTIONABLE DONOR SEGMENTS
We made clusters for donors and agents based on logic that drive action.
DONOR BEHAVIOUR
We identified donors' behaviour and their preferred mode of payment (cheque/credit card)
DEVELOPED PREDICTIVE MODELS
We built logistic regression, decision tree, random forest and gradient boosting predictive models
EDA
We ran an Exploratory Data Analysis on the 100k cells dataset to identify outliners etc.
PRESENTED FINDINGS
In a short period of time, we were able to present our findings.
Our findings
Exploratory Data Analysis
R-square
Inclusivity
Practicality
Integrity
Moments Captured
FINAL ROUND
Start of the final round of Academy of Marketing held at Queen Mary University of London.
THE TEAM
The dream team, who skipped the entire first round, yet made it a night before the final competition! Read full..
KEY TAKEAWAY
SohamBhattacharya receiving certificate from Swagato Chatterjee.
